A service business with an audience it cannot convert. The phone rings, the referrals come in, and everything else goes to a competitor whose site answered a question yours made them ask a person.
$ audit --site https://example-store.test --stream [ 6/12 ] 0.03s wc.products 2,342 NEW req 7 [ 8/12 ] 0.00s wc.zero_price_skus 94 NEW req 7 [ 10/12 ] 12.4s schema.zero_offer 73 NEW req 119 [ 11/12 ] 0.08s sitemap.duplicate_locs 80 NEW req 26 [ 12/12 ] 0.31s robots.sitemap_directives 0 NEW req 2 12 checks - 0 fixed, 0 regressed, 12 other
Not a report. A working page the customer can use at eleven at night instead of waiting for a callback. Arithmetic, not a black box — it runs in the browser and sends nothing anywhere.
Pick a size. Get a price. This is the page.
No credentials, no login, no writes. If a number cannot be reproduced by someone else, it does not go in the report.
Not a list of everything imperfectly done. The two or three things with a dollar figure attached.
The empty form or the dead quote button. Usually already in your sitemap, already linked, already ranking — and empty.
The same measurement run again. A defect count that drops is a fix. A claim that cannot be re-measured is a guess.
A new website. A redesign. A video pipeline. A logo. Most engagements that quote for those are selling the fix instead of the finding — and the finding is usually that you don't need a new website.
One page. One feed. One number you have never published. Small, cheap, and measurable in an afternoon.
Run against a store where every defect was planted on purpose, so a passing result means the check is right rather than merely that it returned a number.
check now was delta verdict ---------------------------------------------------------------- wc.zero_price_skus 0 1 -1 fixed wc.unpurchasable 0 1 -1 fixed schema.no_product_ld 0 1 -1 fixed wc.sale_field_noise 5 4 +1 REGRESSED 12 checks - 3 fixed, 1 regressed, 8 other
That last row is the most useful thing on the page. Nothing about the store got worse — the newly-priced product genuinely joined the set of items whose “sale price” equals the regular price. A verdict is a prompt to think, not an alarm, which is exactly why it is printed next to the number.